Letters From Santa
Print & Stationery Design
Web & UI Design
Illustrator, Photoshop, InDesign, Adobe XD
For Handwrytten’s seasonal Letters from Santa campaign, the visual design process was directed from initial concept through final execution. The project objective was to develop a festive and emotionally resonant experience that embodied the charm of a handwritten letter from Santa, while maintaining alignment with Handwrytten’s brand identity and automated handwriting technology.
Concept Development
The campaign’s creative direction centered on capturing the warmth and nostalgia of handwritten holiday correspondence while maintaining consistency with Handwrytten’s brand identity. Visual research focused on traditional stationery design, vintage postal aesthetics, and festive motifs to inform the conceptual foundation and visual language.
Print & Stationery Design
A custom letter and card set was designed to evoke an authentic and whimsical holiday atmosphere. Careful attention was given to layout composition, illustration detailing, and color harmonization to achieve a design that felt both handcrafted and premium.
Web & Interface Design
Collaboration on the campaign’s e-commerce landing page involved the creation of a cohesive digital layout emphasizing clarity, accessibility, and user engagement. Wireframes and design mockups were refined to ensure a seamless user flow from product discovery to purchase, with consistent brand storytelling across digital and physical touchpoints.
Typography & Font Design
A custom handwriting font was co-developed for the robotic writing system, designed to emulate natural pen pressure, rhythm, and letter variation. The type design process balanced legibility with the organic irregularities characteristic of authentic handwriting, enhancing the campaign’s illusion of personalization.
outcome
The resulting campaign successfully integrated tactile design, digital usability, and typographic authenticity into a cohesive branded experience that elevated both customer engagement and seasonal sentiment.
New York Post
Santa Claus ‘recruits’ AI robot to correspond with children during busy Christmas period
News Station
Santa's newest helper is an AI-powered letter-writing robot
Media Coverage
