97 Symphonies
Logo & Branding
Illustrator, Photoshop
The goal was to generate a logo and brand name based on two random numbers. I designed the logo and then matched the aesthetic to an industry fitting the brand.
My research dealt with learning about luxury brands and then considering how the logo could apply to a specific company type. I found that my logo was most effective in the music industry.
The Process
Utilizing the two numbers, 9 and 7, I developed logos that stretch far beyond the construct of the type. I pushed for a logo that nearly replicated a musical note, but found the numbers were ultimately lost in translation. Turning the number 7 clockwise gave the impression of a guitar being played and the curves of the typeface made for a more elegant aesthetic.
